Why validate your proposition?
Before investing time and resources in developing a new product or service, a crucial question must be asked: does your idea really meet a market need?
This e-learning module provides essential insight for all teams in charge of innovation, marketing, or strategy: validating a value proposition means avoiding costly mistakes and significantly increasing the chances of success.
You will discover:
- Why so many projects fail due to lack of early validation
- The dangers of untested hypotheses in product development
- The key role of customer listening in any innovation process
- How to transform strategic uncertainty into a competitive advantage
Take this module alone to anchor a pragmatic approach to innovation, or integrate it in our complete “Innovation, Strategy & Development” course to structure your thinking, tools, and methods step by step.
Who is this module for?
Product managers, marketing managers, innovation leaders, and strategic decision-makers who want to secure their decisions through a better understanding of the value perceived by their target customers.
