Why measure customer satisfaction?
An introductory module to the “Customer Service & Customer Success” course, this content can also be followed independently to anchor the essential foundations of the NPS evaluation.
Discover why the Net Promoter Score (NPS) is much more than a simple indicator.
In an economic context where customer experience is becoming a decisive lever for differentiation and growth, measuring customer satisfaction is no longer a matter of choice, but of strategy. This module offers you a practical immersion in the foundations and sustainable benefits of the NPS approach, to better convince your stakeholders and structure your Customer Centric actions.
Thanks to a clear and stimulating educational format, you will be able to:
- Identify the strategic challenges of customer satisfaction for your company
- Understand why the NPS is becoming an essential benchmark in the Customer Experience Manager’s arsenal
- Transform a simple score into a management tool for retention, growth and recommendation
- Initiate a culture of continuous improvement around the voice of the customer
- Become aware of the business impact of intelligent satisfaction management
This module is part of the “Customer Service & Customer Success”, a structured path in 6 steps going from the fundamentals to practical application with a simulator.
You can also choose this module individually if you need to raise awareness among your team about the vital importance of customer satisfaction.
