Why innovate with a new offering?
Do you want to boost your growth, attract new targets, or respond to market changes? This module, designed for Innovation, Marketing, Business Development, or R&D teams, will provide you with the keys to understanding why it is vital to constantly innovate.
Through this 100% operational module:
- You will understand the strategic issues that motivate the launch of a new offering: transformation of uses, technological evolution, competitive pressure, customer expectations, etc.
- You will identify the weak signals to capture upstream to structure a truly relevant innovation process.
- You will explore the value of structured brainstorming to generate actionable ideas while channeling collective intuition towards areas with high potential.
This module can be followed independently or integrated into the complete “Innovation, Strategy & Development", designed to support your teams in the design, structuring, and implementation of high-impact innovation initiatives.
An ideal entry point for:
- Launching a creative dynamic in your organization
- Aligning your team around a clear innovation ambition
- Effectively preparing a co-design workshop or an ideation sprint
