Validation of a value proposition

Training path

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  Why validate a proposal for efficient clients?

  VTS15 minutes+

  Before investing time and resources in the development of a new product or service, a crucial question must be asked: does your idea really…

  Before investing time and resources in the development of a new product or service, a crucial question must be asked: does your idea really meet a market need?

  This e-learning module offers essential awareness for all teams in charge of innovation, marketing, or strategy: validating a value proposition means avoiding costly mistakes and significantly increasing the chances of success.

  You will discover:

  • Why so many projects fail due to lack of early validation
  • The dangers of untested assumptions in product development
  • The key role of customer listening in any innovation process
  • How to turn strategic uncertainty into competitive advantage

  Follow this module alone to anchor a pragmatic approach to innovation, or integrate it into our complete pathway “Innovation, Strategy & Development” to structure your thinking, tools, and methods step by step.

  Who is this module for?

  For product managers, marketing managers, innovation leaders, and strategic decision-makers who wish to secure their decisions through a better understanding of the value perceived by their target customers.

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  Customer Value Creation Models

  VTS25 minutes+

  Module Description:How can you ensure that your value proposition truly resonates with your customers' expectations?If you are a product or marketing manager preparing to…

  Module Description:

  How can you ensure that your value proposition truly resonates with your customers' expectations?

  If you are a product or marketing manager preparing to launch or reposition an offer, this module is an essential step to validate its relevance.

  ✔ This module can be taken alone or as part of the complete e-learning path dedicated to Innovation, Strategy & Development, and more specifically to validating a value proposition.

  Through a clear and actionable approach, you will explore the three main models recognized for effectively formalizing a value proposition:

  • The Value Proposition Canvas: precisely align your offer with the expectations of your customer segments.
  • The Empathy Map: get inside your users' heads to understand their frustrations, needs, aspirations, and constraints.
  • The Problem-Solution Logic: identify the real problems before forging a relevant solution.

  This module will allow you to identify what truly matters to your customers, in order to build a clear, differentiating, and immediately understandable offer.

  In summary, this module provides concrete strategic tools to:

  • Structure your strategic thinking around customer value
  • Clarify your message for teams and customers
  • Maximize your chances of market adoption
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  Techniques for testing an innovative product idea

  VTS15 minutes+

  E-learning Module – Innovation, Strategy & DevelopmentYou have a promising idea… but is it really what your customers want?This module provides you with proven…

  E-learning Module – Innovation, Strategy & Development

  You have a promising idea… but is it really what your customers want?

  This module provides you with proven techniques to confront your intuitions with the field and derive reliable and actionable feedback. It is aimed at all product or marketing managers seeking quick and effective validation of a value proposition.

  ✅ What you will learn:

  • How to structure an idea test with real customers
  • What questions to ask to reveal perceived value, acceptable price, and potential objections
  • How to interpret weak signals to evolve your idea without biasing the results
  • Questioning and active listening techniques drawn from best field practices
  • A concrete and reproducible approach, enriched with inspiring examples, situational exercises, and expert advice

  🎯 Are you looking to test an idea before making a significant investment?

  This module guides you through every step of the test, from preparation to analyzing feedback, helping you avoid the classic mistakes of false positives.

  This module “Techniques for Testing an Idea” can be taken individually to address a specific need or integrated into our comprehensive program “Innovation, Strategy & Development,” dedicated to those who want to create, validate, and grow high-value offerings.

  Ideal if you work in:

  • Product marketing

  • Innovation

  • Strategic development

  • Management of innovative projects

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  Adapting your proposal to different customer contexts

  VTS20 minutes+

  Standalone module or integrated into the complete course “Innovation, Strategy & Development”How to ensure that your value proposition remains relevant in every situation?This essential…

  Standalone module or integrated into the complete course “Innovation, Strategy & Development”

  How to ensure that your value proposition remains relevant in every situation?

  This essential module guides you in the art of finely adapting your value proposition according to the realities on the ground. Offered alone or within the “Innovation, Strategy & Development” course, it addresses a central issue:

  How to evolve an idea so that it truly resonates with the specific needs of your clients?

  You will be immersed in three interactive scenarios drawn from real business situations, featuring various client profiles. Through your choices, you will test different approaches, adjust your messages, challenge perceived value… and develop your strategic agility.

  What you will experience in this module:

  • An immersion in 3 concrete, engaging, and realistic situations

  • Interactive decision-making to measure the impact of your choices

  • A final quiz to assess your learning

  • A coach's conclusion to solidify your learnings

  This module is aimed at professionals who want to refine their proposal to hit the mark every time.

  To be followed alone or as the 4th step of the expert course “Innovation, Strategy & Development”

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  Master quiz - Validation of a Value Proposition

  VTS15 minutes+

  Dive into a fun and stimulating format to test your knowledge on the validation of a value proposition, at the intersection of innovation, strategy,…

  Dive into a fun and stimulating format to test your knowledge on the validation of a value proposition, at the intersection of innovation, strategy, and product development.

  This module is both:

  • A high-impact revision tool thanks to immersive gamification

  • An independent module for those who wish to focus solely on the validation of a value proposition

  • The final step of a complete journey in 6 modules around the theme “Innovation, Strategy & Development”

  The concept:

  In the manner of a famous television game show, you are faced with 15 progressive questions on the validation of value propositions, applied to real contexts of innovation and product development.

  Game mechanism:

  • 3 safety levels (questions 5, 10, and 15) validate mastery levels

  • 3 jokers at your disposal:

      - 50/50: Two incorrect answers are removed

      - Your team: Access a hint via feedback from colleagues

      - New attempt: Grants a second chance on the question

  • An interactive interface, fully scripted and dynamic

  Why take this module?

  • To validate your knowledge on a strategic topic: how to ensure that an idea truly meets a customer need and will have a market?

  • To practice, self-assess, and fill in your last areas of uncertainty

  • To stimulate your synthesis skills on the levers of relevance, perceived value, and economic feasibility

  Ideal for:

  • Product and marketing professionals

  • Teams responsible for innovating in connection with the customer

  • Organizations wishing to assess or strengthen the business knowledge of their employees

  Can be followed:

  • Alone, for a quick skill upgrade on the validation of a value proposition

  • Integrated into the complete journey “Innovation, Strategy & Development”