Understanding the importance of oral benchmarking
Standalone module or integrated into the “Marketing & Communication” course
In a constantly evolving competitive environment, understanding market dynamics is no longer enough: you need to know how to hear and interpret them. This module allows you to discover the unsuspected power of oral competitive benchmarking, an essential strategic analysis tool for any high-level marketing analyst.
Thanks to targeted verbal exchanges, field feedback, and active observation of competitor discourse, this module helps you:
- Quickly identify weak signals in the competitive argument
- Refine your strategic analyses using qualitative data collected orally
- Better position your offer in relation to real market expectations
- Value internal (sales, customer service) and external (customers, prospects) feedback
- Integrate a human, reasoned, and nuanced dimension into your monitoring
This module can be followed individually for a specific need or integrated into our complete “Marketing & Communication” course for an overall increase in skills in strategic analysis and competitive communication.
