Understanding the existing customer challenge
What if your greatest growth lever was already hidden in your customer portfolio?
In this module, you will discover why upselling and cross-selling are much more than sales techniques: they are real drivers of commercial performance. Too often underexploited, existing customers nevertheless represent immediate revenue potential – provided you know how to identify the right opportunities at the right time, without compromising the relationship you have built.
✔ What are the conditions for success in selling more to an existing customer?
✔ Why is the intelligent use of a customer portfolio a strategic advantage?
✔ How can you make the follow-up relationship a lasting commercial anchor?
This module, with a strong operational impact, will give you the awareness you need to capitalize on what you already have, and will prepare you to approach the rest of the journey with a clear vision of the challenges of additional sales.
It can be followed:
• Independently, to take a step back from your existing customer approach
• Or as part of the e-learning course “Sales & Business Development”, for a complete skills upgrade including fundamentals, techniques, role-playing, and a final quiz
Don’t let your competitors reap what you’ve sown. Discover how to transform your current customer base into a real growth driver.
