The Keys to Effective Positioning
How to create a strong marketing position for a new service? What methods can anchor an offer in the minds of target customers while sustainably differentiating itself?
This module has been designed for all marketing product managers looking for concrete tools and solid benchmarks to showcase a new service in a demanding competitive environment.
What you will learn:
This module provides you with a structured and actionable foundation to:
- Understand the essential concepts of positioning: value proposition, segmentation, targeting, differentiation.
- Explore the major conceptual frameworks: SWOT, Simon Sinek’s Golden Circle, unique selling proposition (USP)…
- Lay solid marketing foundations to launch a new service with relevance and impact.
✨ To be followed alone or integrated into the complete “Marketing & Communication"
This module can be taken independently for a targeted need in offer positioning, or as part of the complete e-learning course dedicated to the fundamentals of marketing and communication.
✅ Who is it for?
Specially designed for marketing professionals, and particularly product managers responsible for designing, structuring, and differentiating new offers in their market.
At the end of this module, you will know how to:
- Position a new service with clarity and consistency
- Build an impactful value proposition
- Choose the right tools for a differentiating strategy
- Adapt your message according to your targets
- Integrate positioning into an overall marketing approach