The Keys to Churn Management
Optimize your customer loyalty strategy with a detailed understanding of the mechanisms of departure
Why do some customers leave even though they seemed satisfied? How to identify the signs of a future departure before it’s too late?
This module provides you with the essential foundations of churn management to finally succeed in deciphering, anticipating, and neutralizing the causes of customer disengagement.
Whether you’re looking for concrete levers to strengthen customer relations, or you want to frame your Customer Success strategy with reliable benchmarks, this module is designed for you.
What to expect from this module:
- A clear understanding of the different types of churn and their specificities (voluntary, involuntary, passive, active, etc.)
- The ability to identify early indicators of departure risk
- The assimilation of the analysis models and reference frameworks used by the best loyalty experts
- A focus on the real causes of churn, beyond preconceived ideas
- Concrete levers to structure a proactive approach, focused on customer value
This module can be taken independently, but it is also part of the complete “Customer Service & Customer Success” course, specially designed to strengthen the practices of Customer Success Managers in charge of customer retention.
Don’t wait for churn to take action: learn how to prevent it.
