The Basics of a Crisis Plan
E-learning Module – Marketing & Communication
Anticipate emergencies to better manage them. Whether you are a communications manager, manager, or member of a crisis unit, this module is designed to provide you with the essential fundamentals for any strategic response in a sensitive situation.
This module can be taken independently or integrated into a comprehensive course dedicated to the theme of “Marketing & Communication", for a holistic and operational vision of your business challenges.
Through a clear and accessible progression, you will:
- Understand the key concepts of a crisis communication plan: types of crises, stakeholders, management tools, etc.
- Identify the major phases of crisis management, from alert to reconstruction
- Explore proven models that guide anticipation and action strategies
- Structure your reflexes to protect your reputation, inform, and reassure
- Establish a solid foundation of skills to intervene effectively in crisis communication
An essential module for those who want to react quickly, effectively, and in a manner aligned with corporate communication objectives.
