Script for an employer branding video

Script for an employer branding video

Description

Creating an impactful employer brand video script: the essential e-learning course for internal communicators

In a context of the war for talent, the search for meaning at work, and organizational transformation, employer branding video is emerging as an essential strategic tool. It not only enhances the company’s image as a work environment, but also strengthens employee engagement and attracts the right candidates.

This 90-minute e-learning course, designed for internal communications managers, guides you step by step in creating a relevant, emotional, and authentic video script. Thanks to a progressive educational approach and concrete scenarios, you will learn how to gather the right information from your colleagues to write a highly convincing script.

You will discover:

  • The key challenges of employer brand communication through video
  • The foundations of authentic storytelling aligned with corporate culture
  • Best scripting practices to arouse emotion, embody values, and tell true stories
  • How to adapt your speech according to the targets (candidates, work-study students, employees, etc.)
  • A mock interview, where you will have to ask the right questions to bring out testimonials, values, and real-life anecdotes
  • A mega final revision quiz, to consolidate your knowledge and take action with confidence

A complete and operational course to go from blank page to video script convincing, relying on real levers of internal and external engagement.

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