E-LEARNING TRAINING – REACTIVATING AN INACTIVE CUSTOMER
Estimated duration: 1.5 hours – Target audience: B2B salespeople in charge of retention
Reconnect, revive interest, optimize your dormant opportunities.
This immersive e-learning course is designed for B2B sales professionals who want to successfully reactivate customers who have stopped purchasing or not renewed their subscription. Too often overlooked, these “lost” customers nevertheless represent a rapid and profitable conversion lever, provided you know how to approach them.
Why is this training essential?
Today, maintaining sales performance is no longer enough: it must be optimized. And this includes mobilizing your pool of inactive customers. This training gives you the keys to:
- Identify the causes of inactivity,
- Adapt your sales pitch,
- Personalize your follow-up based on profiles,
- And above all, transform an apparent loss into a commercial victory.
A course structured into 6 complementary modules:
Module 1 – Inactive customer: a forgotten potential
Understand the challenges and strategic value of reactivation. Become aware of the potential ROI when acquiring new customers.
Module 2 – The fundamentals of reactivation
Master the key concepts: customer lifecycle, inactivity typologies, optimal contact windows, engagement triggers, etc.
Module 3 – Effective follow-up techniques
Discover the best practices for requalifying a contact: follow-up scenarios, winning conversational sequences, emotional anchoring, etc.
Module 4 – Vary the approach according to customer profiles
Learn to adapt your message to the sector, the decision-maker’s style, the level of knowledge of your offer, etc.
Module 5 – Immersive training simulator
Put yourself in a situation: a realistic exchange with a B2B customer who has stopped renewing your subscription. Test your posture, your questions, your suggestions.
Module 6 – Mega Final Revision Quiz
Revalidate all of your learning through a targeted and interactive quiz.
What you will be able to do after this course:
- Effectively reactivate inactive customers,
- Ask the right questions to understand the barriers to purchasing,
- Adapt your return offers contextually,
- Generate additional revenue at a lower cost,
- And extend your customer lifecycle with a sustainable relationship approach.
Content tailored to today’s business challenges, with high operational added value.
Training available immediately – compatible with mobile, desktop, and tablet.
