Reactivating an inactive client
This e-learning course "Reactivating an inactive customer" will help you to better master this topic in a professional context.
The aim of this course is to help you understand the challenges of customer reactivation.
The examples, scenarios and case studies are designed to be easily transposable into different professional contexts and types of organizations.
Prerequisites
No specific prerequisites are required to follow this course.
Target Audience
Managers, HR managers and employees concerned with the topic of "Reactivating an inactive customer".
Content
The course is structured into several complementary modules, combining theoretical input, practical exercises and interactive activities to facilitate the appropriation of concepts.
Training path
Why reactivate inactive customers to boost salesDid you know that it is up to 5 times less expensive to reactivate an inactive customer than to acquire a new one?This first…Did you know that it is up to 5 times less expensive to reactivate an inactive customer than to acquire a new one?
This first module of the "Reactivation of an inactive customer" journey, integrated into our e-learning program Sales & Business Development, invites you to rethink the hidden value in your customer portfolio.
📌 An essential module to (re)ignite your B2B sales:
- Identify the untapped potential of customers you thought were "lost"
- Understand why they disengaged, to better win them back
- Master the strategic issues related to customer loyalty and reactivation
- Improve your sales performance without heavily investing in prospecting
This module can be taken alone for a quick and targeted skill upgrade, or integrated into a complete journey dedicated to business development in a B2B environment.
Who is this module for?
For B2B salespeople responsible for reactivation, renewal, or loyalty of currently inactive customers.
Why is this module essential?
Because it provides concrete answers to this question that every salesperson asks:
“How to re-engage a former customer without them feeling like just another target?”
Model strategies for customer reactivationWhy do some customers become inactive, and how can we effectively bring them back into the purchasing cycle?This e-learning module immerses you in the…Why do some customers become inactive, and how can we effectively bring them back into the purchasing cycle?
This e-learning module immerses you in the fundamentals of customer reactivation, combining strategic models, behavioral analyses, and proven psychological principles of loyalty.
✔ Accessible alone or integrated into the complete "Sales & Business Development" pathway, this module is aimed at professionals wishing to:
- Better understand the customer life cycle
- Identify the different types of inactivity
- Master the foundations of a sustainable reactivation strategy
On the agenda in this module:
• The customer life cycle decoded
• The real reasons for customer inactivity
• The psychological levers that encourage a return to purchasing
• The solid foundations of a successful and personalized reactivation strategy
Whether you are looking for tools to structure your sales action or are already engaged in a customer loyalty plan, this module will provide you with a clear and actionable vision to effectively re-engage your inactive contacts.
Effective customer reactivation strategies to increase salesRe-establishing contact with an inactive customer is never easy… Yet, a well-reactivated portfolio can represent up to 30% additional revenue in some B2B companies.…Re-establishing contact with an inactive customer is never easy… Yet, a well-reactivated portfolio can represent up to 30% additional revenue in some B2B companies. This 100% practical module gives you the keys to regain control with relevance, impact, and professionalism.
✅ How to identify the real reasons for customer disengagement?
✅ What levers to use to create a return opportunity?
✅ How to build a personalized approach without seeming pushy?
Through concrete scenarios, this module allows you to:
- Structure a clear and impactful reactivation meeting
- Identify the subtle signs of a latent need in your customer
- Ask the right questions to understand the obstacles
- Transform an objection into a sales opportunity
- Propose a targeted, value-creating return offer
This module can be taken independently to address a specific reactivation need, or as part of the complete "Sales & Business Development" program for a smooth and progressive skills development.
Adapting one's speech to the professional situations of clientsE-learning module – Reactivating an inactive client(Training from the "Sales & Business Development" pathway – can be taken independently)How to bring back a client…E-learning module – Reactivating an inactive client
(Training from the "Sales & Business Development" pathway – can be taken independently)
How to bring back a client who has forgotten you?
When a former client does not renew their subscription, they are not lost… as long as you know how to talk to them again with impact. This module allows you to work on this strategic lever of reactivation, often neglected due to a lack of personalized approach.
What you will experience in this module
Through 3 interactive scenarios, you will be immersed in concrete contexts of follow-up to:
- Analyze the reasons for inactivity precisely
- Identify the emotional and decision-making profile of the client
- Adjust your speech without a pre-made script
- Build a tailored, relevant, and persuasive return offer
A true testing and adjustment laboratory
Like an immersive training, you will refine your ability to react quickly and effectively to different types of clients: indifferent, wary, dissatisfied, silent…
You will leave this module with actionable keys ready to use for:
- Reducing your dormant client rate
- Reactivating forgotten business opportunities
- Valuing listening as a tool for reconquest
This module can be taken independently or integrated into the complete pathway on B2B Commercial Reactivation.
Ideal for salespeople, account managers, or retention managers.
Master quiz - Reactivation of an Inactive ClientDo you think you have retained everything about reactivating inactive clients? Test yourself in a fun and engaging way with our interactive mega quiz,…Do you think you have retained everything about reactivating inactive clients? Test yourself in a fun and engaging way with our interactive mega quiz, inspired by famous suspenseful game shows.
🔹 A motivating and immersive concept:
Set in a TV studio atmosphere, you will face 15 progressive questions on the theme of "Sales & Business Development", with the goal of validating your skills on one of the major challenges of the B2B sales profession: bringing a former client back into the active portfolio!
🔹 How does it work?
- 3 levels of progression that mark your level of expertise: level 5, 10, 15.
- 3 jokers at your disposal to avoid pitfalls:
- 50/50: Two wrong answers are eliminated.
- Call a colleague: You receive strategic help.
- Skip question: Move to the next one without penalty.
🔹 For whom?
This module is ideal for B2B salespeople in charge of client retention, but also for anyone involved in business development or revenue management.
➡ This module can be followed:
- Independently, as a fun and quick learning experience for self-assessment.
- Or integrated into our complete path dedicated to "Reactivation of an Inactive Client", which is itself included in the broader theme of “Sales & Business Development”.
🔹 Why choose this module?
- To validate your knowledge in an engaging way.
- To self-challenge on a crucial issue: re-engaging a lost client.
- To benefit from a realistic and stimulating context, true to the situations encountered in the field.
Are you looking for an effective and motivating way to strengthen your sales skills? This quiz is your ally.