Proactive tips to avoid churn
This e-learning course "Proactive tips to avoid churn" will help you better understand this topic in a professional context.
This course aims to help you understand the economic implications of churn.
The examples, scenarios and case studies are designed to be easily transposable into different professional contexts and types of organizations.
Prerequisites
No specific prerequisites are required to follow this course.
Target Audience
Managers, HR managers and employees concerned by the topic "Proactive tips to avoid churn".
Content
The course is structured into several complementary modules, combining theoretical input, practical exercises and interactive activities to facilitate the appropriation of concepts.
Training path
Churn: Act quickly to reduce customer churnDid you know that losing a customer costs five times more to replace than to retain?This module immerses you in a major issue: churn.…Did you know that losing a customer costs five times more to replace than to retain?
This module immerses you in a major issue: churn. Often underestimated, customer loss has a direct effect on your company's growth, profitability, and image.
This module allows you to:
• Become aware of the real impact of churn on your business and key indicators (recurring revenue, retention rate, customer satisfaction).
• Understand why it is crucial to act upstream, well before the first visible signs of disengagement.
• Change your posture to adopt a proactive approach to customer relationships.
A strategic content for any Customer Success team
➡️ This module is particularly recommended for Customer Success Managers and teams responsible for ensuring customer retention in BtoB or e-commerce environments.
➡️ It is designed to be followed independently or as an engaging introduction to the course "Customer Service & Customer Success: Proactive tips to avoid churn".
Why take this module?
• Are you wondering how to better anticipate customer loss?
• Are you looking to justify your proactive actions to your management?
• Do you need to discuss churn in business-oriented language?
Then this module is your priority entry point to structure your Customer Success actions in a profitable and effective way.
Effective management strategies to reduce churnOptimize your customer loyalty strategy with a deep understanding of the mechanisms of departureWhy do some customers leave when they seemed satisfied? How to…Optimize your customer loyalty strategy with a deep understanding of the mechanisms of departure
Why do some customers leave when they seemed satisfied? How to identify the signs of a future departure before it's too late?
This module provides you with the essential foundations of churn management to finally decipher, anticipate, and neutralize the causes of customer disengagement.
Whether you are looking for concrete levers to strengthen customer relationships, or you want to frame your Customer Success strategy with reliable benchmarks, this module is designed for you.
What to expect from this module:
- A clear understanding of the different types of churn and their specific characteristics (voluntary, involuntary, passive, active, etc.)
- The ability to identify early indicators of churn risk
- Assimilation of the analytical models and frameworks used by leading loyalty experts
- A closer look at the real causes of churn, beyond common misconceptions
- Concrete levers to structure an approach Proactive, customer-centric
This module can be taken independently, but it is also part of the complete "Customer Service & Customer Success" program, specifically designed to strengthen the practices of Customer Success Managers responsible for customer retention.
Don't wait for churn to take action: learn how to prevent it.
Effective techniques to build customer loyalty in 20 stepsStandalone module or integrated into the “Customer Service & Customer Success” pathwayTransform every customer interaction into a retention opportunity.Preventing churn is not improvised: it…Standalone module or integrated into the “Customer Service & Customer Success” pathway
Transform every customer interaction into a retention opportunity.
Preventing churn is not improvised: it is anticipated methodically. This 100% operational module provides you with concrete and actionable levers to recognize the weak signals of disengagement and implement personalized retention actions.
Followed alone or within the complete pathway “Customer Service & Customer Success”, this module is aimed at all Customer Success professionals looking to develop a proactive, sustainable, and effective customer relationship.
What you will learn:
• Proven techniques to keep your customers active and engaged
• Best practices to detect disengagement signals before it’s too late
• How to adapt your posture and actions according to customer profiles
• High-value actions to implement during critical touchpoints
• Common mistakes to avoid that harm retention
Through interactive scenarios, you will be immersed in the daily life of a Customer Success Manager, faced with a customer in a disengagement phase. A concrete and immersive way to learn to act at the right moment, with the right tools.
Adapting your innovation strategy to weak market signalsAnticipate customer disengagement before it’s too lateShort training, lasting impact:This e-learning module allows you to master the art of interpreting weak signals from your…Anticipate customer disengagement before it’s too late
Short training, lasting impact:
This e-learning module allows you to master the art of interpreting weak signals from your customers to act before the relationship breaks down. A departing customer often leaves behind a series of small, undetected clues. With this module, you will learn to recognize these warning signs and proactively adapt your Customer Success strategy.
Training grounded in reality:
✓ 3 interactive scenarios to confront you with situations frequently encountered by Customer Success Managers
✓ Personalized feedback to refine your analysis and make the right decisions at the right time
✓ A progression logic based on realistic cases: each experience is a concrete learning opportunity
Main objective:
To enable you to effectively prevent churn by adapting your posture and actions in response to the first signs of disengagement.
This module can be taken individually or integrated into the complete “Customer Service & Customer Success” pathway for a comprehensive skill enhancement in customer retention and proactive churn anticipation.
Who is this module for?
- Customer Success Managers
- Customer relationship managers
- Professionals looking to strengthen their relational intelligence to anticipate departure risks
By following this module, you will know how to:
• Identify micro-behaviors that signal a future cancellation
• Adapt your communication and levers to rebuild customer connections
• Build a listening strategy to react at the right moment
Master quiz - Proactive Tips to Avoid ChurnAn immersive game to test (and strengthen) your reflexes in Customer SuccessDive into an interactive experience inspired by major television quizzes: 15 progressive questions,…An immersive game to test (and strengthen) your reflexes in Customer Success
Dive into an interactive experience inspired by major television quizzes: 15 progressive questions, critical points to overcome, and 3 clever jokers to use strategically to go all the way through the game... and prove your mastery of best practices to prevent customer churn.
This module, both fun and demanding, can be followed independently or integrated into the complete path "Customer Service & Customer Success", for a structured skills upgrade on proactive customer relationship management.
The concept of the game:
You face a challenge: correctly answer 15 multiple-choice questions, with safety levels every 5 levels. Each correct answer brings you closer to victory. But beware, as you progress, the difficulty increases.
Fortunately, you have 3 strategic jokers to maximize your chances:
• The 50/50: two wrong answers are eliminated.
• The helping hand: receive a useful hint to clarify your choice.
• The partner: consult an expert resource from the training.
Why take this module?
• To test your knowledge on crisis strategies and effective preventive actions in the context of Customer Success
• To actively review the key elements of the path "Proactive Tips to Avoid Churn"
• To identify the areas where you need to progress, in an engaging and intuitive atmosphere
By the end, you will know how to:
• Detect the weak signals of customer disengagement
• React with agility and relevance before it’s too late
Target audience: Customer Success Managers, customer satisfaction managers, retention officers... in short, anyone looking to stay one step ahead in customer retention.