Presenting a Marketing Report: A Strategic Lever for Senior Management
This 90-minute e-learning course is aimed at marketing directors and members of senior management who want to transform their marketing reports into impactful decision-making tools. Too often perceived as a simple reporting exercise, the presentation of a marketing report is actually a key moment in the internal communications strategy. This module helps you leverage data, structure a convincing narrative, and guide impactful decisions.
Through 6 progressive and interactive modules, you will learn to:
• Understand the strategic challenges of a well-presented marketing report
• Master the fundamentals: KPIs, funnels, attribution, ROI, channels, and trends
• Apply concrete best practices to build a clear, concise, and results-oriented narrative
• Adapt your storytelling and materials according to your target audience (CEO, COMEX, CFO, etc.)
• Practice in a real-life situation using an immersive simulator: quarterly marketing debriefing in front of a fictitious executive board
• Reinforce your knowledge with a fun and challenging final mega quiz
Why choose this course?
– A short and operational format: 1h30 100% e-learning
– Designed for decision-makers: realistic cases and business language
– Designed for ROI: action-oriented presentation and value created
– Challenging but educational simulator: test your reflexes in real conditions
This module meets the expectations of professionals who are wondering:
How can I make my marketing reports more impactful?
How can I convince senior management using figures?
How can I make reporting a lever for strategic influence?
