Training title:
Conducting a powerful, conversion-oriented B2B product demonstration
Duration:
1.5 hours – 100% remote access
Course description:
In a B2B environment where every presentation counts, knowing how to effectively demonstrate your product is no longer an option, but a strategic skill. This immersive e-learning course guides you step by step to transform your product demonstrations into decision-making and closing levers.
Who is this training for?
This module is designed for pre-sales engineers, demo consultants, technical salespeople, or solutions experts who present their product or service to demanding, multidisciplinary decision-making committees.
What you will learn:
✔ Why a well-constructed demonstration is a game-changer in a complex sales cycle
✔ How to structure a demo to keep attention and create engagement
✔ What are the classic mistakes that cause you to lose a sale despite a good product
✔ How to adjust your message according to the audience and their technical level
✔ How to handle silences, questions, and transitions to bring the product experience to life
✔ How to move from a product presentation to an in a personalized and convincing situation
A progressive and operational course in 6 modules:
- Module 1 – Why demonstrate well and convince? → Strategic awareness of the direct impact of a successful demo in a complex B2B sales cycle.
- Module 2 – The fundamentals of an effective demo → Typical structure of a demonstration, role of the different actors, articulation between customer needs and product features.
- Module 3 – Best practices in the field → Techniques for personalizing, telling a product story, managing objections and highlighting concrete benefits.
- Module 4 – Adapting to each context → Adapt your demo according to the maturity of the customer, the sector, the business profiles, the type of decision-makers.
- Module 5 – Interactive simulator → Practice conducting a virtual demonstration with a purchasing committee. Test different approaches, question, adjust, gain impact.
- Module 6 – Mega revision quiz → Consolidate your learning with a quiz covering 100% of the key concepts of the course.
Expected result: At the end of this training, you will be able to lead an engaging, structured and conversion-oriented product demonstration, even in front of multiple technical and critical interlocutors.
