Positioning: Case Studies and Strategic Adaptations
Standalone module or an integral part of the “Marketing & Communication” course
Are you looking to refine the positioning of your new service?
This module immerses you in three immersive scenarios where you will have to adapt your strategic positioning according to very different markets, customer profiles, and competitive environments. It is designed for those who, in their role as marketing product manager, must demonstrate strategic discernment and adjust the value proposition to each situation.
✅ This module is for you if:
• You are developing a new service or product
• You need to adapt your messages to different market segments
• You want to train your analytical mind on real customer expectations
• You are involved in defining marketing positioning
An engaging format to anchor key positioning strategies:
• 3 interactive scenarios from common professional situations
• Market & Personalization of the offer at the heart of the exercises
• Concrete application of the fundamentals seen in the previous modules
• Flexibility of use: can be followed alone or integrated into the complete course
Master the art of differentiating positioning according to contexts!
By following this module, you will perfect your reflexes to interpret expectations, identify differentiating levers and adjust the promise according to realities on the ground. An essential tool to strengthen your marketing decisions from tomorrow.
