Pitching an innovation project: master the art of convincing in 1 minute 30 seconds
In a world where attention spans are short and resources are limited, knowing how to pitch an innovation project has become a key strategic skill. Whether you are an internal sponsor, project manager, intrapreneur, or business expert, your ability to present an innovative idea in a powerful way can make all the difference between the green light… or the project being abandoned.
This 1.5-hour e-learning course will allow you to:
- Structure your pitches according to the best models of narration and conviction
- Identify the specific expectations of a committee of experts or a strategic sponsor
- Avoid common pitfalls and adopt good persuasive communication practices
- Learn to anticipate key objections and respond to them confidently
- Practice using an immersive simulator, in a realistic situation, to refine your stance and arguments
- Validate your knowledge with a final mega quiz covering the fundamental elements
A dynamic course composed of 6 progressive modules:
- Pitching Innovation, a key issue: understanding why the pitch is a strategic lever
- The fundamentals of pitching: narrative framework, storytelling, impact logic and methodology
- Best practices for speaking and writing: concise formulation, non-verbal management, persuasion techniques
- Adapting your pitch to different profiles: sponsors, technical experts, financial decision-makers, field users
- Interactive training simulator: you speak in front of a committee of experts — prepare for the most frequently asked questions!
- Final certification quiz: an effective summary to ensure memorization
This course is for you if you ask yourself the following questions:
- How to summarize a complex idea in a few words?
- How to convince experts without overwhelming them with details?
- How to structure a pitch that respects the codes of innovation?
- How can I turn my enthusiasm into buy-in?
Benefits for the company: A common language of innovation, better understood projects, easier decisions.
Estimated duration: approximately 1.5 hours – micro-learning, accessible on desktop, tablet and mobile