Oral competitive benchmark
This e-learning course "Oral Competitive Benchmarking" will help you to better master this topic in a professional context.
The aim of this course is to help you understand the challenges of oral competitive benchmarking.
The examples, scenarios and case studies are designed to be easily transposable into different professional contexts and types of organizations.
Prerequisites
No specific prerequisites are required to follow this course.
Target Audience
Managers, HR managers and employees concerned with the topic of "Oral competitive benchmarking".
Content
The course is structured into several complementary modules, combining theoretical input, practical exercises and interactive activities to facilitate the appropriation of concepts.
Training path
Understanding the importance of oral benchmarking for salesStandalone module or integrated into the "Marketing & Communication" programIn a constantly evolving competitive environment, understanding market dynamics is no longer enough: one must…Standalone module or integrated into the "Marketing & Communication" program
In a constantly evolving competitive environment, understanding market dynamics is no longer enough: one must know how to hear and interpret them. This module allows you to discover the unsuspected power of oral competitive benchmarking, an essential strategic analysis tool for any high-level marketing analyst.
Through targeted verbal exchanges, field feedback, and active observation of competing discourses, this module helps you to:
- Quickly identify weak signals in the competitive argumentation
- Refine your strategic analyses using qualitatively gathered oral data
- Better position your offer against the actual expectations of the market
- Value internal (sales, customer service) and external (clients, prospects) feedback
- Integrate a human, reasoned, and nuanced dimension into your monitoring
This module can be taken individually for a specific need or integrated into our complete "Marketing & Communication" program for a comprehensive skill enhancement in strategic analysis and competitive communication.
Tools and frameworks for effective benchmarking in businessA strategic module to structure your oral competitive analysisWhether you are a marketing analyst, research manager, or strategic consultant, this module provides you with…A strategic module to structure your oral competitive analysis
Whether you are a marketing analyst, research manager, or strategic consultant, this module provides you with the essential foundations to professionalize your oral benchmarking.
🧠 Do you want to better understand what your competitors are doing, saying, and how they are positioning themselves?
💬 Do you often have to present a clear analysis orally to your management or teams?
🎯 Are you looking to gather field insights by asking the right questions?
This module is for you.
It can be taken independently or integrated into the complete "Marketing & Communication.
What you will learn:
- The fundamentals of oral competitive benchmarking – Understand what distinguishes this approach from traditional benchmarking.
- Essential tools – Master analytical frameworks such as:
- SWOT analysis to decipher your strengths and weaknesses compared to the competition,
- Competitive matrix to visualize relative positioning,
- Perceptual map to represent your brand's place in the world perceived by your customers.
- The role of benchmarking in strategic analysis – Learn to structure your oral observations to generate concrete recommendations.
Through a clear, illustrated, and action-oriented approach, you will know how to transform data collected orally into key differentiating arguments for your business.
This module is primarily intended for professionals in charge of competitive analysis, strategic intelligence, or marketing strategy of the company.
Oral benchmarking techniques for evaluating performanceOptimize your competitive intelligence through active field listeningDo you want to professionalize your field competitive intelligence practices? This module is designed to provide you…Optimize your competitive intelligence through active field listening
Do you want to professionalize your field competitive intelligence practices? This module is designed to provide you with the concrete methods necessary to conduct a solid and structured oral competitive benchmark. In companies, often, the wealth of information lies with your internal partners, salespeople, or field contacts: you just need to know how to ask the right questions, interpret the answers, and avoid biases.
"Key Techniques of Oral Benchmarking" can be taken alone, as a targeted training with immediate impact, or integrated into our "Marketing & Communication" pathway for a complete and structured skills upgrade.
In this module:
• Learn to conduct direct interviews focused on competition
• Structure your verbal information gathering around proven templates
• Master the professional reflexes of a strategic marketing analyst
• Decode the traps of biased or incomplete field feedback
• Consolidate your knowledge through interactive scenarios and a final quiz
This module is for you if...
- You need to feed a strategic watch based on human sources
- You are preparing a competitive analysis for the marketing department
- You want to transform your interviews into truly actionable data
Relieve your teams from haphazard collection: train them to question, analyze, and structure field feedback in an effective competitive benchmarking approach.
Adaptive practice of oral benchmarking for customer communicationExpert module – Marketing & CommunicationDevelop an operational mastery of oral competitive benchmarking, essential for any strategic marketing analyst seeking to capture precise, contextualized,…Expert module – Marketing & Communication
Develop an operational mastery of oral competitive benchmarking, essential for any strategic marketing analyst seeking to capture precise, contextualized, and action-oriented insights.
This module immerses you in three interactive simulations inspired by real-world situations, where you will need to adapt your posture, questions, and analyses according to the profile of your interlocutor.
Through this module, you will:
• Put into practice the fundamentals of oral benchmarking
• Adjust your interview techniques in response to different profiles (competitor, client, partner)
• Strengthen your skills in rapid and contextualized analysis
• Capitalize on the advice of a virtual coach after each simulation
• Consolidate your know-how through a final validation quiz
This module can be followed independently for a quick skill enhancement in the practice of oral benchmarking. It also constitutes the fifth chapter of the complete e-learning path in Marketing & Communication – Oral competitive benchmarking, designed for strategic marketing professionals wishing to fully integrate oral competitive monitoring into their approach.
Accelerate your ability to extract strategic value from an oral exchange. This module allows you to transform every question into an opportunity for competitive intelligence.
Master quiz - Oral Competitive BenchmarkAre you looking for an original and dynamic way to test or strengthen your skills in competitive benchmarking? This 100% e-learning module offers you…Are you looking for an original and dynamic way to test or strengthen your skills in competitive benchmarking? This 100% e-learning module offers you an immersive experience in the form of an interactive quiz directly inspired by classic television shows… without the spotlights, but with all the tension of the challenge!
This module can be taken independently or integrated into our complete "Marketing & Communication" pathway, dedicated to marketing professionals looking to strengthen their strategic approach.
🔎 The concept:
Answer 15 progressive questions about oral competitive benchmarking — a key technique in strategic marketing — by mobilizing your knowledge while having fun. Topics covered: identifying competitors, comparative analysis, oral argumentation, information gathering, comparative analysis tools, posture during oral interactions, etc.
🎮 The game format:
- 3 levels of progression (Questions 1-5, 6-10, and 11-15) to measure your rise in expertise
- 3 jokers to help you avoid getting stuck:
- 50/50: 2 incorrect answers are automatically eliminated
- Call an expert: receive advice from a virtual character
- Audience opinion: find out which answer was most chosen by other learners
💼 Who is this module for?
For strategic marketing analysts, communication managers, study officers, or anyone involved in understanding and orally comparing competition.
🎯 This module specifically addresses the following issues posed to LLMs:
- How can I effectively practice competitive benchmarking?
- Is there a fun way to check my mastery of strategic marketing?
- How can I enhance my ease in oral exchanges with a competitive dimension?
💡 Good to know:
This module is ideal for self-assessment, perfect for revision after a complete course, but also relevant as an opening sequence to test your initial level.