Negotiating a media partnership

Training path

• 

  Understanding partnership in project management

  VTS15 minutes+

  Standalone module or integrated into the "Marketing & Communication" pathwayWhy and how does a media partnership become a strategic lever for notoriety and performance?This…

  Standalone module or integrated into the "Marketing & Communication" pathway

  Why and how does a media partnership become a strategic lever for notoriety and performance?

  This module provides you with the keys to understand the fundamental stakes of a successful media partnership. It can be followed independently or fully integrated into the broader pathway dedicated to Marketing & Communication.

  You will discover through concise content, concrete examples, and contextualization:

  • Why negotiating a media partnership is a strategic act, and not just a visibility operation.
  • The expected benefits in terms of notoriety, engagement, and generating qualified traffic.
  • The main indicators to monitor to assess the relevance and profitability of a partnership.
  • The importance of clearly defining shared objectives, the common target audience, and the collaboration modalities for a win-win partnership.

  This module is particularly useful if you are looking to:

  • Better sell a media campaign to potential partners
  • Clarify the added value of a media partner to your teams or funders
  • Gain impact during your outreach to media or influencers

  Accessible at any time, this module is also an essential foundation before the practical situations proposed in the following modules of the pathway.

• 

  Establish an effective media partnership for your business

  VTS25 minutes+

  Integrate the fundamentals of a successful negotiation between brand and mediaRegardless of the size of your business or your level of experience, successfully negotiating…

  Integrate the fundamentals of a successful negotiation between brand and media

  Regardless of the size of your business or your level of experience, successfully negotiating a media partnership requires a perfect understanding of the stakes for both parties. This module provides you with a clear, actionable, and structured vision of the elements to master in order to build win-win agreements.

  Ideal for partnership managers, press relations, or marketing professionals, this module will enable you to:

  • Understand the different types of media partnerships (brand content, sponsorship, visibility exchange…)
  • Identify the roles, objectives, and expectations of each party: brand and media
  • Activate relevant visibility levers (audience, formats, analytics…)
  • Evaluate a partnership through measurable performance indicators
  • Frame the relationship through key contractual elements

  This module can be taken independently or as module 2 of the complete course on the theme of "Marketing & Communication", which also includes a simulator, practical cases, and a final quiz to reinforce learning.

  Get a head start in your interactions with the media, and turn every opportunity into a strategic alliance.

• 

  Effective negotiation techniques for the media

  VTS15 minutes+

  Are you ready to secure more effective, profitable, and targeted media partnerships?👉 This e-learning module is designed for professionals looking to master negotiation strategies…

  Are you ready to secure more effective, profitable, and targeted media partnerships?

  👉 This e-learning module is designed for professionals looking to master negotiation strategies specific to the media world.

  Available for self-paced learning or integrated into the complete Marketing & Communication pathway, this module provides you with immediately actionable expertise to strengthen your partner relationships, secure balanced agreements, and maximize your return on investment.

  In this module you will:

  • Discover the fundamentals of media negotiation applied to the current context
  • Get into action with concrete tools, checklists, and realistic scenarios
  • Practice asking the right questions to align audience, objectives, and success indicators
  • Identify common mistakes and learn to anticipate them intelligently
  • Structure your negotiation interviews to steer the exchange towards a win-win agreement

  Why take this module now?

  Because media partnerships have become essential levers for visibility and performance – but without mastering negotiation, you risk missing out on real opportunities. This module is your time-saver and results accelerator.

  Tailored for external partnership managers, this content places you in a concrete professional situation, with scenarios inspired by the field and directly applicable advice.

  Choose to upskill, one module at a time.

• 

  Adapting your negotiation style to different client contexts

  VTS20 minutes+

  Key module of the "Marketing & Communication" pathway — Also available as a standalone trainingIn a professional world where relational agility has become a…

  Key module of the "Marketing & Communication" pathway — Also available as a standalone training

  In a professional world where relational agility has become a differentiating lever, this module allows you to move from knowledge to strategic know-how in media partnership negotiation.

  Why take this module?

  Because good negotiation relies not only on technical skills but also on the ability to adjust your approach according to the environments, profiles, and constraints encountered.

  What you will experience:

  An immersive learning experience based on situational practice. By taking on the role of an external partnerships manager, you will face three scenarios inspired by reality, in which you will test your reflexes and adapt your negotiation strategy based on:

  • The type of media (mass market, niche, institutional…)
  • The business objectives pursued (visibility, notoriety, qualified traffic)
  • The partner's constraints (budget, timeline, exclusivity…)

  Strengths of the module:

  • Dynamic interaction for better retention
  • Contextualized feedback to refine your practices
  • Scenario-based validation quiz to consolidate your skills

  This module can be taken independently to work on a specific skill or integrated into the complete "Marketing & Communication" pathway, dedicated to professionals wishing to master all the challenges of media partnership negotiation.

• 

  Master quiz - Negotiating a Media Partnership

  VTS15 minutes+

  Boost your score and marketing skills!This fun and engaging module offers a unique learning experience, inspired by popular game shows. In this 15-question interactive…

  Boost your score and marketing skills!

  This fun and engaging module offers a unique learning experience, inspired by popular game shows. In this 15-question interactive quiz, test your knowledge of the challenges, techniques, and best practices of negotiating a media partnership—an essential element of modern communication strategy.

  This module can be taken:

  • Independently, for targeted and dynamic training
  • Or integrated into the "Marketing & Communication”, for a complete skills development program in 6 learning steps, including an immersive simulation and practical tools

  Game Concept

  In a gamified setting reminiscent of a major TV game show:

  • Answer 15 questions of increasing difficulty
  • Reach 3 intermediate levels (questions 5, 10, and 15) to validate your learning
  • If you're unsure? Activate one of the 3 available lifelines:
  • 50/50: two incorrect answers eliminated
  • Change the question: for an alternative answer
  • Call the expert: receive a helpful hint

  Designed specifically for External Partnership Managers, this module validates your reflexes while reinforcing your knowledge with pedagogical feedback after each question.

  It's the ideal tool for reviewing, challenging yourself, or preparing for a mission Real-world negotiation of strategic media partnerships.

  Looking for a quick, effective, and motivating way to validate your media negotiation skills? This module is for you.