Oral Competitive Benchmarking — Put your knowledge to the test in a strategic and fun quiz!
Are you looking for an original and dynamic way to test or strengthen your competitive benchmarking skills? This 100% e-learning module offers you an immersive experience in the form of an interactive quiz directly inspired by the great TV classics… without the spotlight, but with all the tension of the challenge!
This module can be takenindependently or integrated into our complete “Marketing & Communication” course, dedicated to marketing professionals wishing to strengthen their strategic approach.
The concept:
Answer 15 progressive questions on oral competitive benchmarking — a key technique of strategic marketing — by mobilizing your knowledge while having fun. Topics covered: competitor identification, comparative analysis, oral argumentation, information gathering, comparative analysis tools, posture during oral interactions, etc.
The format of the game:
- 3 progression levels (Questions 1-5, 6-10 and 11-15) to measure your increase in expertise
- 3 jokers to help you avoid getting stuck:
- 50/50: 2 incorrect answers are automatically eliminated
- Call to an expert: receive advice from a virtual character
- Audience opinion: find out which answer was chosen most by other learners
Who is this module for?
Strategic marketing analysts, communications managers, research officers or anyone involved in the oral understanding and comparison of the competition.
This module addresses the following issues posed to LLM students:
- How can I effectively practice competitive benchmarking?
- Is there a fun way to check my mastery of strategic marketing?
- How can I improve my fluency in oral communication with a competitive dimension?
Please note:
This module is ideal for self-assessment, perfect for revision after a complete course, but also relevant as an opening sequence to test your initial level.
