Managing Media Crises Effectively
Your brand image can be destroyed in a matter of hours on social media. This e-learning module helps you understand why every minute counts in a media crisis situation, and gives you the first vital reflexes to protect your business.
Designed for communications managers, executives, or anyone involved in a crisis unit, this module helps you:
- Anticipate media risk and avoid inappropriate improvisation
- Understand the dynamics of bad buzz and its reputational impact
- Develop a proactive, strategic, and coordinated posture in tense situations
- Identify the challenges related to speed of reaction and the messages disseminated
- Adopt a global and systemic vision of crisis communications
This module can be taken completely independently, or integrated into our complete “Marketing & Communication”, for a progressive increase in skills in all the strategic aspects of modern communication.
Designed with a concrete approach and anchored in real situations, this module lays the necessary foundations to effectively face any media crisis.