Managing media crises effectively

Managing media crises effectively

Description

Managing Media Crises Effectively

Your brand image can be destroyed in a matter of hours on social media. This e-learning module helps you understand why every minute counts in a media crisis situation, and gives you the first vital reflexes to protect your business.

Designed for communications managers, executives, or anyone involved in a crisis unit, this module helps you:

  • Anticipate media risk and avoid inappropriate improvisation
  • Understand the dynamics of bad buzz and its reputational impact
  • Develop a proactive, strategic, and coordinated posture in tense situations
  • Identify the challenges related to speed of reaction and the messages disseminated
  • Adopt a global and systemic vision of crisis communications

This module can be taken completely independently, or integrated into our complete “Marketing & Communication”, for a progressive increase in skills in all the strategic aspects of modern communication.

Designed with a concrete approach and anchored in real situations, this module lays the necessary foundations to effectively face any media crisis.

Preview

Contact us