Optimize your LinkedIn outreach with messages that convert.
In a world where prospects’ attention span is more scarce than ever, LinkedIn is establishing itself as the essential platform for effective, human, and targeted sales prospecting. This 1.5-hour e-learning course immerses you in the inner workings of a relevant, personalized, and sales-oriented prospecting message to generate real, qualified opportunities.
Whether you’re a social seller or a digital salesperson, learn in 6 structured modules to:
- Understand why LinkedIn is more powerful than a cold call or a mass email.
- Ask the right questions to personalize your messages.
- Discover effective models and structures that capture attention.
- Create a real conversation that goes beyond a simple pitch.
- Adapt your sequence according to the prospect’s profile or objections.
- Practice creating your own impactful messages using a realistic simulator.
At the end of this course, you will know how to:
- Create a LinkedIn message sequence tailor-made.
- Generate contacts that lead to meetings.
- Position your offer as a response to the prospect’s real need.
- Navigate between good practices and mistakes to avoid.
Content of the course:
- Why prospect on LinkedIn? Understand the impact and challenges of prospecting on this professional network.
- The fundamentals of a good prospecting message: Psychological principles, attention and conversion mechanics.
- Techniques and best practices: Typical structure of a sequence (hook, connection, follow-up) and preferred phrases.
- Adapt your message according to the human context (type of prospect), environment (sector, hierarchical level), contact objective.
- Training simulator: Develop a complete sequence for a defined persona, with immediate feedback.
- Final mega quiz: Skills challenge for review and validation of acquired knowledge.
This module is a must-have for anyone who uses LinkedIn for business purposes.
