Key Techniques for Oral Benchmarking
Optimize your competitive intelligence through active listening in the field
Do you want to professionalize your competitive intelligence practices in the field? This module is designed to give you the practical methods needed to conduct a solid and structured oral competitive benchmark. In business, the wealth of information is often found among your internal partners, salespeople, or field contacts: you still need to know how to ask the right questions, interpret the answers, and avoid bias.
“Key Techniques for Oral Benchmarking” can be taken on its own, as a targeted training course with immediate impact, or integrated into our “Marketing & Communication” course. for a complete and structured skills development.
In this module:
• Learn how to conduct direct, competitor-oriented interviews
• Structure your verbal information gathering around proven frameworks
• Master the business reflexes of a strategic marketing analyst
• Decipher the pitfalls of biased or incomplete field feedback
• Consolidate your knowledge through interactive scenarios and a final quiz
This module is for you if…
– You need to feed a strategic intelligence based on human sources
– You are preparing a competitive analysis for the marketing department
– You want to transform your interviews into truly usable data
Relieve your teams from haphazard data collection: train them to question, analyze, and structure field feedback in a competitive benchmarking approach efficient.
