Key Techniques for Positioning
Module 3 of the “Marketing & Communication” course — Or to be followed as a standalone module
How to successfully launch a new service? This module provides you with the essential techniques for clear, distinctive, and customer-oriented positioning. As a marketing product manager, you know that good positioning makes all the difference: it structures the offer, facilitates the sales pitch, and secures the market launch.
In this module, you will:
• Identify proven best practices for designing a solid positioning
• Avoid classic mistakes thanks to concrete feedback
• Understand the useful steps: target analysis, differentiation, formulation
• Practice with realistic scenarios in a professional environment
• Validate your knowledge via an interactive quiz
Whether you want to strengthen your skills in a targeted manner or follow the entire “Marketing & Communication” course, this module is an essential step. It directly addresses the challenges facing product marketing professionals:
How to build a clear and impactful promise?
How to assert perceived value in a competitive context?
How to make a new service credible from the very beginning?
Available on demand, this module offers you a concentrated dose of efficiency to move from an idea to a strong promise, without ever losing sight of customer expectations or market reality.
To be consumed alone or as part of the complete “Marketing & Communication” e-learning course.