Key techniques for effective scriptwriting
Designing a powerful employer branding video can’t be improvised. This module immerses you in the best video scriptwriting techniques, to create a script that attracts, engages… and makes people want to apply.
Designed for internal communications managers, it can be taken independently or as part of the complete Marketing & Communication, dedicated to transforming your HR content strategy into a real performance driver.
You will learn to:
- Identify key moments in a testimonial to structure an emotionally engaging story
- Build a fluid script that embodies your company’s values
- Formulate the right questions to collect authentic and memorable stories
- Avoid common mistakes that undermine the impact or credibility of an HR video
- Validate your knowledge with a fun quiz and interactive scenarios
Are you lacking inspiration for your HR scripts? Do you want to promote your employees without falling into corporate clichés? This module finally gives you the keys to scripting your videos accurately and powerfully…
