Key Techniques for an Effective Brief
Are you working with a communications agency or an external service provider? Do you want to manage your campaigns with greater agility, clarity, and impact? This module is for you.
✨ “Key Techniques for an Effective Brief” is a collection of expertise designed for marketing managers, brand managers, and anyone who collaborates with an agency.
✔ This module can be taken independently or as part of the complete “Marketing & Communication” course, specifically designed to professionalize your collaborative practices.
In this module:
You will learn how to structure a clear, engaging, and strategic brief, while maximizing the effectiveness of agency-advertiser collaboration. Thanks to:
- Concrete methods for asking the right questions from the start
- Interactive scenarios inspired by real-life business cases
- Practical examples to identify common mistakes
- Simple and effective tools to structure your briefs in a powerful way
The result? Better understood briefs, more accurate campaigns, and creative feedback more aligned with your objectives.
A good agency will execute what you ask. An excellent agency will challenge you… as long as you provide them with a solid brief.
