Key Negotiation Frameworks
Module 2 from the “Sales & Business Development” course – Can be taken independently
Master the essential foundations for successful contract negotiations.
Whatever your level of experience, successful negotiations rely on solid foundations – this module allows you to acquire them quickly and effectively.
Are you in charge of strategic negotiations? Do you need to defend your company’s interests in the face of demanding B2B clients?
➡ Then this module is essential for your sales performance.
What you will learn:
– The fundamental principles of effective contract negotiation
– The key concept of the Zone of Possible Agreement (ZPA)
– How to activate levers of influence at the right time
– The essential legal frameworks governing contract negotiations
Thanks to this module:
✔ You structure your exchanges with confidence
✔ You are able to anticipate points of friction
✔ You secure your agreements by relying on a clear legal foundation
This module is integrated into our complete “Sales & Business Development” course, but can also be followed independently for targeted and operational learning.
