Key Media Negotiation Techniques
Are you ready to conclude more effective, more profitable, and better targeted media partnerships?
This e-learning module is designed for professionals wishing to master negotiation strategies specific to the media world.
Can be followed independently or integrated into the complete Marketing & Communication, this module provides you with immediately actionable expertise to strengthen your partner relationships, secure balanced agreements, and maximize your return on investment.
In this module you will:
- Discover the fundamentals of media negotiation applied to the current context
- Take action with concrete tools, checklists, and realistic scenarios
- Practice asking the right questions to align audience, objectives, and success indicators
- Identify common mistakes and know how to anticipate them intelligently
- Structure your negotiation meetings to steer the discussion toward a win-win agreement
Why take this module now?
Because media partnerships have become essential levers for visibility and performance – but without mastery of negotiation, you risk missing out on real opportunities. This module is your time saver and your results accelerator.
Suitable for external partnership managers, this content places you in a real-life professional situation, with scenarios inspired by the field and directly applicable advice.
Choose to improve your skills, one module at a time.
