Hosting a client webinar
This e-learning course "Facilitating a client webinar" will help you to better master this topic in a professional context.
The aim of this course is to help you understand the implications of a webinar in a marketing strategy.
The examples, scenarios and case studies are designed to be easily transposable into different professional contexts and types of organizations.
Prerequisites
No specific prerequisites are required to follow this course.
Target Audience
Managers, HR managers and employees concerned with the topic of "Facilitating a client webinar".
Content
The course is structured into several complementary modules, combining theoretical input, practical exercises and interactive activities to facilitate the appropriation of concepts.
Training path
Effective techniques for hosting an engaging webinarAre you preparing a client webinar? Do you want to capture attention, persuade, and convert your audiences? This training module is made for you.Follow…Are you preparing a client webinar? Do you want to capture attention, persuade, and convert your audiences? This training module is made for you.
Follow it independently or integrate it into the complete "Marketing & Communication" pathway to explore all facets of client-oriented digital communication.
Why this module is essential:
In a saturated digital environment, knowing how to captivate an online audience is now a decisive competitive advantage. This module immerses you in effective client webinar hosting strategies, whether it’s a solution presentation, product launch, or connecting with your prospects.
What you will learn:
- Understand the expectations of a connected and distracted B2B or B2C audience
- Identify engagement levers to avoid losing your participants after 5 minutes
- Be aware of the impact of a webinar on your brand image and business results
- Develop critical thinking about your current hosting practices
- Gain perspective to position your webinars within a broader digital strategy
This module offers you:
- A clear and structured pedagogical approach for effective learning
- Concrete examples from real client cases
- The possibility to combine this module with the training simulator of the pathway to practice in real situations
Whether you are in charge of organizing or hosting webinars, this module will allow you to transform a simple online event into a true marketing lever.
Hosting an effective webinar to engage your audienceDo you want to enhance the impact of your client webinars?This module provides you with all the essential keys to lead a smooth, engaging,…Do you want to enhance the impact of your client webinars?
This module provides you with all the essential keys to lead a smooth, engaging, and professional presentation, whether you are a novice or seeking optimization.
Designed to be followed independently or as part of the complete "Marketing & Communication" pathway, this module emphasizes the fundamental principles necessary for any successful online presentation.
You will discover:
- The key roles of the presenter, to manage time, interaction, and content
- The communication levers for remote engagement, to maintain attention despite the screen
- The rules for a compelling structure, to build a clear, dynamic, and fluid speech
- The mechanisms for audience engagement, to avoid passivity and generate interaction
Who is this module for?
Designed for digital event managers, it will also be relevant for anyone tasked with organizing or presenting during client webinars, in a commercial or informative context.
By following this module, you will gain confidence, efficiency, and impact during your online speaking engagements.
Facilitation techniques for effective meetingsYou play a key role in facilitating client webinars and want to capture attention, maintain engagement, and enhance your messages? This module is for…You play a key role in facilitating client webinars and want to capture attention, maintain engagement, and enhance your messages? This module is for you.
Accessible independently or integrated into our comprehensive "Marketing & Communication" program, this module provides you with all the concrete techniques to successfully conduct your online sessions with clients, prospects, or partners.
✓ What you will learn:
- The best practices to pace your presentation like a pro
- The key skills to establish a dynamic exchange environment
- The common mistakes to avoid to keep your audience engaged
- Concrete cases and role-playing to master the methods
- A mega final quiz to test your knowledge and enhance your effectiveness
At the end of this module, you will have a true operational kit to conduct a webinar that is impactful, smooth, and interactive, even if you are new to the exercise.
This module is aimed at:
Event managers, marketers, communicators, or anyone required to facilitate a webinar in a commercial or relational context.
You can take this module alone, or integrate it into our complete "Marketing & Communication" program to deepen your skills from A to Z.
Adapting one's speech to specific professional situationsMaster the art of capturing and maintaining your audience's attention during your client webinars.In a context where digital exchanges have become the norm, knowing…Master the art of capturing and maintaining your audience's attention during your client webinars.
In a context where digital exchanges have become the norm, knowing how to adapt your message in real time is an essential skill for any digital event manager in charge of a webinar. This module immerses you in a realistic, interactive experience where each reaction from your audience prompts you to adjust your speech, rephrase a message, or ask the right question at the right time. What you will experience in this module: • Practical training focused on the dynamic management of interaction with your participants • Real-life scenarios to strengthen your verbal and communication skills • A final quiz to consolidate key concepts • An expert debriefing to identify your strengths and areas for improvement ✨ This module can be taken independently or integrated into our comprehensive "Marketing & Communication" program, designed for professionals who want to excel in managing digital events and effectively hosting webinars. 👉 Ideal for digital event managers seeking concrete and measurable results in their online presentations.
Master quiz - Client Webinar AnimationDive into a unique playful and educational experience with this 100% interactive module, designed as a grand quiz game to test, challenge, and reinforce…Dive into a unique playful and educational experience with this 100% interactive module, designed as a grand quiz game to test, challenge, and reinforce your knowledge in Marketing and Communication, specifically on client webinar animation.
Whether you choose to follow it independently or as a complement to the complete "Marketing & Communication" course, this module allows you to:
- Validate your knowledge
- Identify areas for improvement
- Practice under playful pressure
- Learn while having fun
Inspired by the most immersive TV quiz mechanics, this game challenges you to answer 15 progressive questions, divided into 3 levels of difficulty. With each correct answer, you progress to the next level… until the final victory. But beware, the tension rises at each stage!
To assist you, you have 3 strategic jokers:
- 50/50: two incorrect answers are removed
- Call an expert: benefit from a virtual boost
- Change question: a new question is offered to you
Beyond the game, this module serves as a step for evaluation and consolidation: ideal for all professionals in marketing, communication, or digital events wishing to master the codes of an engaging, structured, and impactful client webinar.
This module is particularly recommended for:
Event managers, communicators, digital project managers, marketing managers… anyone who wants every minute of their webinar to count!
Follow this module alone or as part of the complete "Marketing & Communication" course.