E-learning training – Building and managing a crisis communication plan
Duration: 1.5 hours | Level: Intermediate to advanced | Audience: Communications manager, Dircom, Communications officer
Prepare your organization for the unpredictable.
A crisis can occur at any time and seriously impact your brand’s reputation. Social networks, media, influencers… in a matter of hours, an incident can become a viral buzz. The question is no longer “if a crisis occurs”, but rather “when and how will you be prepared?” »
In this comprehensive 6-module training course, you will learn how to design a structured, agile crisis communication plan adapted to your organizational and digital ecosystem.
Why take this course?
• Because you are responsible for protecting your organization’s reputation
• Because you need to know how to react quickly to a media crisis
• Because an ineffective crisis response system can make the situation worse
In the program:
➤ Module 1 – Anticipating the impact of a crisis
Understand why crisis communication is a strategic issue. You will learn to:
• Identify weak signals,
• Assess reputational risk,
• Adopt a proactive stance,
• Initiate a planning process.
➤ Module 2 – The fundamentals of the crisis plan
Master the key concepts: crisis typology, sensitive communication, roles and responsibilities, crisis management principles, etc.
➤ Module 3 – Best operational practices
Discover effective tools, processes, and formats for:
• Structuring a crisis message,
• Managing the flow of information,
• Coordinating internal and external communications.
➤ Module 4 – Adapting your strategy according to the context
Product crisis, reputational crisis, ethical crisis? Cultural influences, media sensitivity, political communication? This module gives you the keys to adjusting your reactions.
➤ Module 5 – Training simulator: managing bad buzz
Immerse yourself in a hyper-realistic scenario: a video goes viral on social media, your brand is attacked. Analyze the situation, identify the stakeholders, ask the right questions, and build your crisis messages. Essential training to refine your decision-making reflexes.
➤ Module 6 – Final mega quiz
A comprehensive revision quiz, in challenge mode, to test your knowledge in a fun and dynamic way.
Result: at the end of this training, you will have a clear method, structured reflexes, and operational tools to guarantee a rapid, coherent, and strategic response to any crisis situation.
