Master the art of qualifying a cold lead
E-learning training – Duration: 1.5 hours – 6 interactive modules, including an immersive simulator
You may prospect dozens of companies a day, but if your pitch falls flat or you speak to the wrong target, you’ll waste precious time. This 100% online training will teach you how to become a true sales sniper: you’ll know how to identify the right contacts, ask the right questions, and quickly assess a lead’s potential from the very first call.
Why take this training?
In a hypercompetitive B2B environment, cold prospecting remains one of the most direct and effective channels, provided you know how to do it. The key to this effectiveness lies in quickly, smoothly, and strategically qualifying your contact. This course will allow you to:
- Save precious time by avoiding unqualified prospects
- Structure your cold calls with proven techniques
- Quickly identify the levers of decision and interest in your contact
- Adapt your approach according to the contexts and profiles of your prospects
- Gain confidence through an ultra-realistic simulator, based on scenarios from the field
- Validate your knowledge via a mega final revision quiz
A course structured in 6 complementary modules
Supported by good practices, immersive situations and targeted exercises
- Why qualify cold? Understand the strategic challenges and benefits of good qualification from the first contact.
- The fundamentals of qualification Discover the essentials of sales qualification: BANT method, SPIN Selling, questioning techniques and active listening.
- Effective cold prospecting techniques Learn how to structure a call, capture attention, respond to weak signals and manage objections.
- Adapt your qualification according to the interlocutors and markets Master the nuances according to sectors, hierarchical levels and company sizes.
- Immersive training simulator Put yourself in the shoes of a B2B business developer facing a real prospect: test your reflexes, adjust your speech, and qualify in real time.
- Mega final review quiz Consolidate your knowledge through +30 questions to validate your skills development.
This course is for you if :
- You are a B2B business developer and make cold calls regularly
- You want to avoid sterile conversations and better target your efforts
- You want to professionalize your qualification process
- You are looking for concrete and realistic training, not an abstract theory
