Closing Strategic Sales Effectively
In a complex B2B sales environment, closing a strategic opportunity is no accident. It’s not enough to have conducted good prospecting or presented a solid proposal: everything depends on the ability to close intelligently, in an environment where multiple decision-makers coexist and the stakes are high.
Through this module, discover why so many deals fail at the final stage and how to avoid these costly mistakes. You will learn how to identify weak signals, activate the right levers of influence, and transform hesitations into concrete commitments.
This module can be taken independently or integrated into the complete “Sales & Business Development", to strengthen your skills at each stage of the sales cycle.
You will notably:
• Understand the strategic importance of the closing stage
• Identify the risks of a poorly managed closing
• Recognize the underlying motivations of the different decision-makers
• Know how to structure the closing to secure the signature
• Use engagement techniques to eliminate areas of uncertainty
Ideal for key account managers, sales executives or anyone in charge of complex negotiations, this module accelerates your ability to transform an opportunity into real revenue.
