Churn: Understanding the Urgency to Act
Did you know that a lost customer costs five times more to replace than to retain?
This module takes you to the heart of a major issue: churn. Too often underestimated, customer loss has a direct effect on your company’s growth, profitability, and image.
This module allows you to:
• Become aware of the real impact of churn on your business and your key indicators (recurring revenue, retention rate, customer satisfaction).
• Understand why it is crucial to act upstream, well before the first visible signs of disengagement.
• Change your posture to adopt a proactive approach to customer relations.
Strategic content for any Customer Success team
➡️ This module is particularly recommended for Customer Success Managers and teams responsible for ensuring customer loyalty in BtoB or e-commerce environments.
➡️ It is designed to be followed independently or as an engaging introduction to the “Customer Service & Customer Success: Proactive Tips to Avoid Churn.
Why take this module?
• Are you wondering how to better anticipate customer loss?
• Are you looking to justify your proactive actions to your management?
• Do you need to talk about churn in business-oriented language?
Then this module is your priority entry point for structuring your Customer Success actions in a profitable and efficient manner.
