Brainstorming on a new offer
This e-learning course 'Brainstorming on a new offer' supports you in mastering this topic in a professional context.
This course aims to help you understand the barriers to creativity in business.
The examples, situational exercises, and case studies are designed to be easily transferable to different professional contexts and types of organizations.
Prerequisites
No specific prerequisites are required to follow this course.
Target Audience
Managers, HR managers, and employees concerned with the topic 'Brainstorming on a new offer.'
Content
The course is structured into several complementary modules, combining theoretical input, practical exercises, and interactive activities to facilitate the appropriation of concepts.
Training path
Why innovate with a new offering to meet customer needs?You want to boost your growth, capture new targets, or react to market changes? This module designed for Innovation, Marketing, Business Development, or R&D…You want to boost your growth, capture new targets, or react to market changes? This module designed for Innovation, Marketing, Business Development, or R&D teams will provide you with the keys to understand why it is vital to innovate continuously.
Through this 100% operational module:
- You will understand the strategic stakes that motivate the launch of a new offer: transformation of uses, technological evolution, competitive pressure, customer expectations, etc.
- You will identify the weak signals to capture upstream to structure a truly relevant innovation process.
- You will explore the benefits of a structured brainstorming session to generate actionable ideas while channeling collective intuition towards high-potential areas.
This module can be followed independently or integrated into the complete program "Innovation, Strategy & Development," designed to support your teams in the design, structuring, and implementation of high-impact innovation initiatives.
An ideal entry point for:
- Launching a creative dynamic in your organization
- Aligning your team around a clear innovation ambition
- Effectively preparing a co-design workshop or an ideation sprint
Key elements of strategic brainstorming for corporate innovationE-learning module | Innovation, Strategy & DevelopmentIn a world where every idea counts, knowing how to effectively lead your brainstorming sessions is an essential…E-learning module | Innovation, Strategy & Development
In a world where every idea counts, knowing how to effectively lead your brainstorming sessions is an essential strategic lever to bring forth offerings that meet the needs of tomorrow.
With this 100% online module, you will learn to structure your collective reflections and master the essentials of ideation in a professional environment. It is aimed at anyone who wants to move from 'nice brainstorming' to a truly productive creativity approach, whether to launch a new product, innovate on a service, or diversify their portfolio of offerings.
What you will learn:
• The fundamental principles of collective creativity
• Structuring ideation models inspired by Design Thinking
• The impact of cognitive biases on the emergence of ideas
• How to ask the right questions to stimulate innovation
• Practical keys to streamline and frame your reflection workshops
This module can be taken independently to quickly gain skills on the subject or integrated into the complete pathway 'Innovation, Strategy & Development', for a 360° view of innovation in business.
Effective brainstorming techniques for innovation in businessUnleash your team's creative potential with proven collaborative brainstorming techniquesTired of ineffective brainstorming sessions where original ideas struggle to emerge? Looking for a clear…Unleash your team's creative potential with proven collaborative brainstorming techniques
Tired of ineffective brainstorming sessions where original ideas struggle to emerge? Looking for a clear framework to channel creativity without stifling it? This module is for you.
Designed for innovation professionals, R&D teams, and project managers, this module guides you step by step to structure your creative workshops and amplify the impact of your strategic thinking.
What you will discover:
• The fundamental levers of successful brainstorming
• Powerful questions to ask to stimulate ideas
• Concrete techniques to overcome creative blocks
• Interactive scenarios to practice in realistic conditions
• Clear guidelines to lead useful and dynamic sessions
This module can be taken independently or as part of the complete Innovation, Strategy & Development pathway, to integrate brainstorming into a coherent approach to developing innovative offerings.
Why is this module unique?
- Scripted dialogues and realistic use cases
- Individual or team access, to facilitate collective ownership
- Synthesis of best practices from design thinking and innovation management
Boost your team's ability to generate truly innovative ideas by mastering the art of structured brainstorming.
Adaptive practice of strategic brainstorming for innovative projectsPut your innovation skills to the test in realistic scenarios and learn to adjust your approaches to maximize the impact of your ideas.This immersive…Put your innovation skills to the test in realistic scenarios and learn to adjust your approaches to maximize the impact of your ideas.
This immersive module immerses you in three real-life strategic brainstorming situations, specially designed for innovation, research, and development contexts. Through an interactive approach and immediate impact decision-making, you will develop sharper, faster, and more contextualized thinking.
You will learn to:
• Adapt your brainstorming methods according to the context and the profiles involved
• Quickly identify the blockages of a workshop and circumvent obstacles to creativity
• Ask the right questions to enrich ideas and structure development paths
• Explore differentiated creative strategies according to the objectives of the offer to be designed
This module can be taken independently or as an integral part of the overall “Innovation, Strategy & Development” pathway, designed to equip teams tasked with carrying, challenging, or realizing innovative projects.
Ideal for:
• Innovation or R&D teams looking for immediately actionable tools
• Product managers in search of differentiating solutions
• Workshop facilitators or UX designers in the convergence phase
Learn to intelligently manage your brainstorming sessions so that they truly give birth to innovative and impactful offers.
Master quiz - Brainstorming on a new offerAn interactive challenge to test your knowledge of innovation, strategy, and developmentLooking to test and strengthen your strategic brainstorming skills? This fun and engaging…An interactive challenge to test your knowledge of innovation, strategy, and development
Looking to test and strengthen your strategic brainstorming skills? This fun and engaging e-learning module immerses you in a dynamic simulation to master the essentials of creating innovative offers.
Inspired by major hit TV game shows (without the rights), this interactive quiz challenges you to answer 15 increasingly difficult questions. Each correct answer moves you one step closer to victory... but watch out for traps!
The module can be completed independently or integrated into the complete "Innovation, Strategy & Development" course.
"Development," designed for teams tasked with imagining the innovative solutions of tomorrow.Your challenge:
Answer a series of 15 key questions on innovation, strategy, brainstorming techniques, and best practices in offering creation.
A gamified quiz with game mechanics that stimulate learning:
- Three safe levels to validate your knowledge (questions 5, 10, and 15)
- Three lifelines to help you:
- Deletion of two incorrect answers
- Call to the expert (expert hint provided)
- Intelligent review (summary of the concept related to the question)
- An immersive and dynamic interface that promotes retention and engagement
- An ideal format for Innovation & R&D professionals who want to lead a short but impactful training session
Why take this module?
- Learn while having fun with active learning methods
- Quickly and concretely assess your key skills
- Stimulate collective intelligence within your teams
- Identify your areas for improvement before innovation projects
- Integrate a certified e-learning program or opt for self-paced micro-training
Target audience:
Innovation professionals, R&D managers, product managers, service designers, or anyone in a role responsible for shaping the future of our offerings.
Duration: 15-20 minutes