Boost your ability to innovate with structured and creative brainstorming
How can you generate truly innovative ideas? How can you turn brainstorming into a real strategic lever? This unique e-learning course supports you in structuring, facilitating, and implementing your brainstorming workshops as part of the development of new offers.
Objective: Master the key methods and postures for framing, stimulating, selecting, and transforming ideas into concrete concepts – adapted to various contexts.
Duration: Approximately 1.5 hours
Target audience: Innovation teams, R&D, marketing, product managers, business developers
What you will learn:
- Why brainstorming is a strategic tool in an innovation context
- The fundamentals of creative thinking: divergence/convergence models, design thinking framework
- The concrete steps for facilitating an effective workshop: preparation, facilitation, selection of ideas
- Adapt your approach according to the participants and the objectives (exploratory phase, test of ideas, framing of concepts)
- Practice with a realistic simulator: an immersive situation to practice asking the right questions in front of a virtual character
- Close the training with a mega quiz to solidify your knowledge and leave operational
Strong points of the course:
- Short, pragmatic and immediately actionable training
- Innovative conversational simulator to practice without risk
- Mixed contribution between theory, tools and practice
- Pedagogical structure designed for long-term memorization
Typical use cases covered:
- Define a new product or service offering
- Launch an internal reflection on business opportunities
- Create a collective moment to relaunch innovation in the team
- Feed a design thinking process or creative sprint
Take on the challenge of innovation: adopt the right reflexes, transform each workshop into a driver of strategic differentiation.
