Adapting your message to the customer
Are you a loyalty manager or customer success manager? You know that the renewal phase is crucial for securing customer relationships and sustaining revenue. This module offers you a 100% practical immersion to master the adaptation of your sales pitch to different types of customers in a renegotiation situation.
What you will experience in this module:
- Through 3 realistic scenarios, you play the role of a professional in an end-of-contract interview.
- You learn to adjust your posture according to the customer profile, whether enthusiastic, indecisive, or critical.
- Your choices influence the dialogues and consequences: an interactive logic to anchor good reflexes and develop your commercial agility.
Objective: Improve your efficiency during renewals by precisely identifying needs, satisfaction levers, and areas for improvement.
This module can be followed independently if you wish to focus specifically on the sensitive stage of contract renewal. It can also be integrated into the complete “Sales & Business Development”, structured around best practices for detecting, convincing, and building long-term customer loyalty.
Ideal for professionals who are wondering:
- How do I adapt my message to a hesitant customer?
- What questions should I ask to bring out latent needs?
- How do I avoid end-of-cycle objections?
- What warning signs should I detect during a renewal interview?
In summary:
Concrete scenarios, high-impact decisions, immersive training to strengthen your interpersonal and sales skills at the key moment of renewal.
