Adapt your pitch to objections
Sharpen your sales strategy to address price objections
You’re at a key moment in the sale: price negotiation. The customer is hesitant, questions your price, compares it with the competition… How can you stay in control of the exchange while demonstrating the value of your offer? This module provides you with advanced techniques to adapt your pitch according to buyer profiles and their real motivations.
✅ What you will learn:
• How to quickly identify the type of price objection (lack of budget, competitive comparison, perception of value, etc.)
• How to adjust your pitch according to the psychological and behavioral profile of your interlocutor
• How to use active reformulation to better understand and defuse the objection
• How to effectively promote your proposal without giving in on your prices
• How to conclude in a win-win relationship, even when faced with a tough buyer
An immersive and practical module
Thanks to three interactive cases, you will be confronted with realistic negotiation situations with demanding characters. Each scenario helps you refine your sales reflexes, adjust your relational posture and strengthen your persuasion skills.
A stand-alone module or integrated into a global course
This module can be taken independently or as part of the complete “Sales & Business Development” course, designed to strengthen the performance of experienced salespeople at each stage of the sales cycle.
Target audience: Experienced B2B salespeople, negotiating with professional and rational buyers.
Estimated duration: 30 to 40 minutes.