Adapting your plan in a real-life situation
When faced with a crisis, the best strategies are those that can be adapted with agility. This immersive module immerses you in three interactive scenarios inspired by situations experienced by brands facing bad buzz or a media crisis.
Objective: train you to adjust, prioritize, and act quickly… just like in real life.
You will take on the role of Crisis Communications Manager and will be confronted with varied, sometimes tense, contexts where every decision counts. At each stage, you will identify key stakeholders, assess the issues, and must choose the right messages to send to the right people.
This module can be taken independently, or as part of the structured “Marketing & Communication”, designed to strengthen your strategic skills in high-stakes communication contexts.
What you will experience and learn:
- Realistic cases, to confront you with the daily dilemmas of a communicator
- Expert feedback, to understand the impacts of your choices in real time
- A field approach, to apply the main principles of a crisis communication plan in different contexts
- Strengthening of know-how, with an emphasis on decision-making, message consistency, and perception management
An essential module for anyone who wants to secure their communication in an emergency, without losing relevance or impact.
