Adapting your demo to the context
E-learning module from the “Sales & Business Development” course – Available for individual access or integrated into the complete course
In a B2B environment where each demo can make a difference, knowing how to adapt is a decisive skill. This module immerses you in the behavioral and strategic challenges of a personalized and impactful demo.
Discover how to adapt your product demonstration according to three essential dimensions:
- Interlocutor profiles: technical, business, financial decision-makers, etc.
- The context of use: customer environment, digital maturity, workload, etc.
- Business objectives: ROI, operational gain, compliance, risk reduction, etc.
Thanks to three interactive scenarios, you will be invited to:
- Make decisions in real time in front of different buyer committees
- Decode the underlying expectations of your interlocutors
- Identify the right levers of conviction depending on the situation
This module is aimed at any pre-sales engineer or demo consultant wishing to professionalize their posture, make each exchange more engaging, and ultimately increase the rate of conversion of its product demos.
It can be followed independently or as part of the complete “Sales & Business Development” course, dedicated to the best techniques for argumentation, demonstration, and closing.
What you gain:
- An agile and contextualized approach to the product demo
- Concrete reflexes to avoid areas of boredom or misunderstanding
- The ability to promote your solution according to the specific priorities of your contacts