Adapting your brief to the situation
Module 4 of the “Marketing & Communication – Briefing an external agency” course
How can you ensure your brief hits the mark… whatever the circumstances?
Because a good brief is not based solely on fixed elements, but on your ability to adapt it to the right context, this module gives you the concrete keys to personalizing your approach according to:
- the type of project (branding, activation, social media, etc.)
- the agency profile (specialist, generalist, creative, media, etc.)
- the different business objectives you are aiming for
Through 3 realistic interactive scenarios, you will be put in the shoes of a brand manager or marketing manager in a real-life briefing situation. You will learn to refine your pitch, prioritize your requests, and ask the right questions at the right time.
This module can be taken on its own, or as a complement to the more comprehensive “Marketing & Communication – Briefing from an External Agency” course.
At the end of the module:
A validation quiz will help you solidify your key skills.
Strong points:
- 100% operational and directly applicable training
- Immersive interactive scenarios
- Final quiz to validate your skills
- Independent, rapid, targeted access
Target audience: marketing managers, brand managers, campaign coordinators.
