The Art of Savoir-Dire in Luxury & Premium Sales

The Art of Savoir-Dire in Luxury & Premium Sales

Description

Master verbal elegance in a luxury boutique, celebrate talent, and optimise network performance

The CERES AMBASSADOR Pathway is an immersive digital training programme designed for frontline teams in customer-facing roles across luxury, premium retail and hospitality.
It helps embed lasting verbal, relational and behavioural elegance, turning every interaction into a truly memorable client experience.

 

A structured pathway in 7 key modules
Built as a progressive upskilling journey, the programme supports learners at every stage of the client relationship:

  • Welcoming a new client with elegance
  • Recognising and valuing loyal clients
  • Identifying tastes and preferences through active listening
  • Delivering sincere, personalised advice
  • Handling dissatisfaction with confidence and composure
  • Respecting uniform and grooming standards
  • Building long-term client relationships

Practical, immediately applicable learning
Short micro-learning modules combining realistic situations, interactive dialogues and downloadable Best Practice resources.
SAVOIR-DIRE
reflexes that transfer directly to the shop floor—supporting relational excellence and commercial performance.

 

Designed for multi-site networks
Accessible on smartphone, tablet and desktop, 24/7, fully self-paced, with no disruption to operations.

 

Certification & HR reporting
Upon completion: CERES AMBASSADOR Certificate and a shareable Open Badge.
HR dashboards to track progress and measure on-the-job impact.

 

Quality & funding
Qualiopi-certified organisation. Training eligible for OPCO funding (AKTO, ESF/FSE, etc.) with full CERES support.

 

They trust us
Satisfaction: 98% | Completion: 95%

Training path

  • INTRODUCTION
    INTRODUCTION
    VTS5 minutes
    Presentation of the "AMBASSADOR" training programme.
    Presentation of the "AMBASSADOR" training programme.
  • ART OF HOSPITALITY
    ART OF HOSPITALITY
    VTS30 minutes
    Discover the art of welcoming guests to a luxury establishment thanks to this training module, which will teach you how to listen actively, adapt…
    Discover the art of welcoming guests to a luxury establishment thanks to this training module, which will teach you how to listen actively, adapt your approach and anticipate your customers' needs. Develop an elegant posture and create memorable experiences to win the loyalty of a demanding clientele.
  • 1. PERSONALISE
    1. PERSONALISE
    VTS15 minutes
    How to welcome a "NEW" customer in a luxury House.
    How to welcome a "NEW" customer in a luxury House.
  • 2. PERSONALISE
    2. PERSONALISE
    VTS15 minutes
    How to welcome a "Loyal" customer in a luxury House.
    How to welcome a "Loyal" customer in a luxury House.
  • 3. DISCOVER
    3. DISCOVER
    VTS15 minutes
    How to identify customer tastes and preferences by asking "OPEN QUESTIONS"?
    How to identify customer tastes and preferences by asking "OPEN QUESTIONS"?
  • 4. ADVISE
    4. ADVISE
    VTS15 minutes
    How to offer SINCERE, PROFESSIONAL and PERSONALISED advice in a luxury House.
    How to offer SINCERE, PROFESSIONAL and PERSONALISED advice in a luxury House.
  • 5. MANAGING DISSATISFACTION
    5. MANAGING DISSATISFACTION
    VTS20 minutes
    How to manage the emotional state of a dissatisfied customer in a luxury House.
    How to manage the emotional state of a dissatisfied customer in a luxury House.
  • 6. UNIFORM and GROOMING
    6. UNIFORM and GROOMING
    VTS30 minutes
    The aim of this module is to make customer advisers aware of the essential rules for wearing uniforms and grooming in a luxury House.
    The aim of this module is to make customer advisers aware of the essential rules for wearing uniforms and grooming in a luxury House.
  • 7. FOSTER LOYALTY
    7. FOSTER LOYALTY
    VTS15 minutes
    How to develop long-term customer relationships in a luxury brand.
    How to develop long-term customer relationships in a luxury brand.
  • AMBASSADOR CERTIFICATION
    AMBASSADOR CERTIFICATION
    VTS15 minutes
    Final certification quiz on the "Fundamentals" of customer relations in the luxury world".
    Final certification quiz on the "Fundamentals" of customer relations in the luxury world".
  • SATISFACTION SURVEY
    SATISFACTION SURVEY
    VTS5 minutes
    Satisfaction questionnaire.
    Satisfaction questionnaire.
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