Why talk so much about price?
Module 1 of the “Managing Price Objections” course or to be taken independently
What if the key to a successful B2B sale lay in how you handle price objections?
In this strategic module, we explore the real reasons that make the question of price so tricky in B2B sales. You will discover that behind each price objection often lie issues that are much more complex than simple budgetary problems.
➡ This module allows you to take a step back to understand:
- What makes price and its discussion so sensitive in the commercial relationship
- Why some customers always put cost at the center of the negotiation
- How price objections are not only rational but also emotional
- What makes price management a lever of differentiation for experienced salespeople
A high-impact module, designed for:
- Those facing complex B2B negotiations
- Sales teams looking for concrete keys to better convince without lowering their margins
- Any company wishing to professionalize the pricing approach in its sales cycle
This module can be taken alone or integrated into our complete e-learning course dedicated to the theme “Sales & Business Development,” and more specifically on the crucial topic: “Managing Pricing Objections.” Strengthen your sales skills by taking this essential module for anyone who wants to sell their value without being crushed on price.
