Why rethink your positioning?
In an environment where innovation is accelerating and offerings are multiplying, how can you ensure that your new service truly stands out in the eyes of your customers? This module gives you the keys to understanding the strategic impact of a clear and differentiating positioning, in response to concrete issues:
- Why aren’t my marketing campaigns reaching their targets?
- How can I explain that my competitors are more easily attracting customers when my offering is just as effective?
- Is my service truly aligned with market expectations?
This is the essential starting point for any product manager or marketing team faced with the launch of a new service. By following this module:
- You will identify the risks of vague or generic positioning.
- You will become aware of the importance of a well-crafted value proposition in customer conversion.
- You will understand how good positioning impacts sales, awareness, and service adoption.
This module can be followed independently or as part of the complete e-learning course on Marketing & Communication, dedicated to the design, launch, and management of a new service, in a coherent and efficient manner.
Ideal for:
- Product managers launching a new service,
- Marketing managers looking for strategic clarity,
- Teams wishing to harmonize the vision around an offer.
In summary:
✔️ Target more accurately
✔️ Stand out in the right place
✔️ Speak to your markets with precision
