Why reactivate your inactive customers?
Did you know that it is up to 5 times less expensive to reactivate an inactive customer than to acquire a new one?
This first module of the “Reactivating an Inactive Customer” course, integrated into our Sales & Business Development invites you to rethink the hidden value in your customer portfolio.
An essential module to (re)breathe life into your B2B sales:
- Identify the untapped potential of customers you thought were “lost”
- Understand why they have disengaged, to better win them back
- Master the strategic challenges related to loyalty and reactivation
- Increase your sales performance without investing massively in prospecting
This module can be taken alone, for rapid and targeted skills development, or integrated into a complete course dedicated to business development in a B2B environment.
Who is this module for?
B2B salespeople responsible for reactivating, renewing, or retaining customers today inactive.
Why is this module essential?
Because it provides concrete answers to this question that every salesperson asks:
“How do I contact a former customer without making them feel like they’re just another target?”
