Why master B2B demos
Are you a pre-sales professional, a demo consultant, or a salesperson? Do you regularly present digital, software, or technical solutions to B2B clients? This module is essential for understanding the strategic impact of product demonstrations in the sales cycle.
This training helps you answer a key question: Why do some demos convince… while others scare decision-makers away?
In the program:
- Become aware of the decisive role of the demonstration in maturing the purchasing decision.
- Visualize the expectations of purchasing committees and understand what captures (or loses) their attention.
- Identify the common risks of a poorly targeted, poorly prepared, or overly feature-focused demo.
- Understand the demonstration as a lever of commercial influence in the same way as negotiation or closing.
This module can be taken individually, or integrated into the complete “Sales & Business Development”, designed to professionalize teams across the entire B2B sales cycle.
What you gain: a strong awareness, a clear positioning of the demo in the purchasing cycle, and mental preparation for the challenges of one of the most critical moments in your sales effectiveness.
