Validate a Value Proposition: Transform Intuition into Market Impact
How can you be sure that your product, service, or innovation truly meets a customer need? Too many offers fail because they haven’t been challenged to assess their relevance before launch. This engaging 90-minute e-learning course guides you step by step through validating a value proposition, putting users at the heart of your strategic approach.
✓ Action-based training designed for product managers and marketing managers, who are keen to make their decisions more reliable, reduce uncertainty, and build offers with strong differentiation potential.
What you will learn:
- Why validate your proposition? → Distinguish between intuition and market knowledge. Be aware of the costs of avoidable failure.
- The basics to know → Master the thinking frameworks (Jobs to Be Done, Value Proposition, Market Fit, etc.).
- Best practices → Adopt the right tools to quickly test your hypotheses: customer interviews, canvas, MVP, etc.
- Adapt according to context → Segment your personas, target your validations, and adapt according to B2B/B2C or incremental innovation vs. disruptive.
- Practice with a realistic simulator → Chat with a virtual character playing the role of a pilot client, ask the right questions, and learn to detect decision-making signals.
- Consolidate your knowledge with a final mega quiz → An engaging activity to anchor learning in a lasting way.
At the end of this course, you will know how to secure your launches by intelligently and methodically validating the market interest of your ideas. Clear positioning, differentiating message and price adjustment will no longer be left to chance.
Format:
• Estimated duration: 1h30
• 100% online, accessible on mobile and desktop
• Alternating rhythmic sequences: theory, practical application, training, quiz
• Completion certificate included
This course is essential for:
- Marketing managers, product managers, innovation managers, project leaders
- Companies undergoing transformation or seeking product efficiency
- Any structure wishing to create relevant, positioned and desirable offers
