Understanding the challenges of prospecting
In a B2B world where information overload weakens the impact of traditional messages, differentiating yourself from the first contact has become crucial.
This module immerses you in the strategic challenges of LinkedIn prospecting, a lever that is now essential for social sellers and digital salespeople:
- Why LinkedIn is today the benchmark platform for B2B prospecting
- What are the new expectations of decision-makers in a digitalized purchasing journey
- How message personalization improves response rates
- Why traditional prospecting methods are now obsolete
This module can be taken individually to gain a detailed understanding of the current changes in digital prospecting.
But it takes on its full meaning when integrated into the complete e-learning course on Marketing & Communication, to develop a comprehensive approach to effective prospecting messages on LinkedIn.
This module is an essential step for anyone looking to build relevant, lasting, and effective connections with their prospects on LinkedIn.
