Understanding the challenges of partnership
Standalone module or integrated into the “Marketing & Communication” course
Why and how does a media partnership become a strategic lever for awareness and performance?
This module gives you the keys to understanding the fundamental challenges of a successful media partnership. It can be followed independently or fully integrated into the more comprehensive course dedicated to Marketing & Communication.
You will discover through concise content, concrete examples, and contextualization:
- Why negotiating a media partnership is a strategic act, and not simply a visibility operation.
- The expected benefits in terms of awareness, engagement, and generation of qualified traffic.
- The main indicators to monitor to evaluate the relevance and profitability of a partnership.
- The importance of clearly defining shared objectives, the common target audience, and the terms of collaboration for a win-win partnership.
This module is particularly useful if you are looking to:
- Better sell a media campaign to potential partners
- Clarify the added value of a media partner to your teams or funders
- Gain impact when contacting media or influencers
Accessible at any time, this module is also an essential basis before the role-playing exercises offered in the following modules of the course.
