The Strategic Impact of the Brand
Module 1 of the “Script for an Employer Branding Video” course – Can be taken alone or integrated into the “Marketing & Communication” course
Why has employer branding video become an essential asset for companies?
In an increasingly competitive job market, the ability to embody values and create an authentic connection with talent is a major strategic advantage. This module takes you to the heart of this issue.
What you will discover in this module:
- A powerful lever for attractiveness: why employer branding video strongly influences candidates’ perceptions.
- The art of storytelling: how authentic storytelling humanizes the company and builds trust.
- A tool with a lasting impact: building employee loyalty and strengthening engagement around a shared corporate culture.
- Strategic alignment: integrating employer branding communication into a global HR and communications vision.
This module is ideal for:
✔ Internal communications professionals seeking to enhance their company culture.
✔ HR teams wishing to strengthen their talent attraction strategy.
✔ Any organization wishing to transform its employees into ambassadors.
Join this module independently, or follow it as part of the complete “Marketing & Communication” course to master all aspects of employer branding video.
