The Pillars of Strategic Brainstorming
E-learning Module | Innovation, Strategy & Development
In a world where every idea counts, knowing how to effectively manage your brainstorming sessions is an essential strategic lever for developing offers that meet tomorrow’s needs.
Thanks to this 100% online module, you will learn how to structure your collective reflections and master the essentials of ideation in a professional environment. It is aimed at anyone who wants to spend “cool brainstorming” to a truly productive creative approach, whether to launch a new product, innovate on a service or diversify its portfolio of offers.
What you will learn:
• The fundamental principles of collective creativity
• Structuring ideation models, inspired by Design Thinking
• The impact of cognitive biases on the emergence of ideas
• How to ask the right questions to stimulate innovation
• Practical keys to streamline and structure your brainstorming workshops
This module can be taken independently to quickly develop skills on the subject or integrated into the complete “Innovation, Strategy & Development” course, for a 360° vision of innovation in business.
