The Keys to Customer Storytelling
How do you capture attention in a world saturated with information? How do you showcase your customer references on your website in a way that’s credible, engaging, and memorable? This e-learning module provides you with the fundamentals of storytelling applied to your customer cases, to transform your testimonials into powerful levers of social proof and conversion.
A short, actionable, and impactful module designed for content managers, marketing or communications managers, and any professional seeking to structure an impactful customer testimonial.
You will learn to:
- Identify the emotional and rational levers that strengthen the credibility of the speech
- Master the problem-solution-benefit narrative structure
- Ask the right questions to extract the key elements of the customer’s story
- Structure clear, immersive stories aligned with your brand positioning
Integrated into our complete Marketing & Communication, this module can also be followed independently: a concentrate of efficiency for anyone in charge of producing or highlighting customer testimonials on web media, files or sales presentations.
What you will master:
- The art of transforming a customer experience into a captivating story
- The drivers of trust and identification through storytelling
- The keys to producing short but high-impact content
A decisive step to boost your content campaigns, strengthen the credibility of your offer and increase your conversions thanks to authentic and well-told social proof.
